Why study a Marketing degree?
Marketing is a hugely important part of nearly all modern businesses, which rely on effective marketing to communicate their brand and products to customers.
With technological and social changes brought about by print, radio, television, the internet, smartphones and social media, companies have had to continuously find new ways to engage with people.
Marketing is, therefore, a fast-moving, ever-changing field of study, and can provide graduates with rich and varied opportunities when they enter the workplace.
But what are the best universities for Marketing?
Kaplan is partnered with a number of universities that offer excellent degrees in Marketing. The University of Liverpool, for instance, is a member of the Russell Group, and ranks highly in the UK. It also ranks well specifically for Marketing, coming 14th nationally in the field (Complete University Guide 2017).
Marketing degrees are available at Liverpool at both undergraduate and postgraduate level; related degrees such as Social Policy and Communication & Media are also on offer.
Aston University is also ranked well for Marketing, at 13th in the UK (Complete 2017), and offers associated masters’ degrees such as Strategic Marketing.
For example, at Nottingham Trent, students could take Media and Communication & Society; Fashion Marketing and Branding; or Business Management and Marketing.
According to the Guardian (which ranks Business and Marketing together), City, University of London is ranked 9th in the UK in the discipline. The University offers a master’s degree in International Communications and Development for students interested in subjects related to Marketing.
Bournemouth University is well known for its Marketing-related programmes, and offers numerous degrees in varying specific fields. These include Marketing, Advertising, Marketing Communications, and Events and Leisure Marketing.
Along with UWE Bristol, Liverpool, Aston and Nottingham Trent, Bournemouth ranks in the UK’s top 20 for graduate prospects in Marketing (Complete 2017).
How to study a Marketing degree in the UK
Overall, a Marketing degree is a great way to prepare for the world of work; after all, business will always need to communicate effectively with the public.
Kaplan offers international students a pathway to Marketing degrees at many of our fantastic partner universities. Explore our study abroad course options to help you plan your future.